Here is some background on each of the formal entry Award Categories for the 2017 SAGEA Awards. Winners will be announced at an Awards Dinner to be held on Wednesday 08 November 2017, at Kievits Kroon Country Estate outside Pretoria.

Best Digital Campaign

“Digital” refers to all digital elements of your graduate marketing campaign. These are generally accessible by all members of the public, but specifically used to target and attract graduate candidates. These can include, but are not limited to, external internet sites, social media sites (e.g. Facebook, Instagram, Twitter, LinkedIn), virtual reality, email campaigns, teaser campaigns using QR codes, SMS links, etc.

Eligibility

  • All content must be current or have been used as part of your graduate campaign in the past 12 months.
  • There will be separate awards (gold, silver and bronze) for companies recruiting up to 15 graduates and those recruiting 15 or more graduates.
  • Our closing date for entries is Wednesday 20 September 2017.
  • Only one submission per entrant will be accepted. PDF submissions are limited to a maximum of 10 pages per category and an ideal file size not exceeding 8MB.  You will need to include a copy / link for each digital element used in your campaign. You must of course decide what exactly you wish to include.
  • If your company ran more than one campaign, you will need to submit separate entries for each. We do, however, recognise that social media campaigns are often linked (e.g. using Facebook to drive traffic to your company website).
  • Please note that submission is restricted to full SAGEA members only. Submissions from Agencies or Affiliate SAGEA members will not be accepted.

How to Submit an Entry

The Digital Campaign award will be determined by the outcome of member votes. Entrants will need to upload graphics / links to their digital marketing material. All SAGEA members will be able to access this material and judge accordingly from 27 September 2017 to 11 October 2017.

Key Judging Criteria

  • Concept and strategic approach – how does your digital strategy support your overall recruitment strategy and objectives?
  • Innovation and creativity – is the material creative and unique in its approach to digital marketing? Is / Are the use of channel/s innovative? Is the design in line with the company’s employer value proposition?
  • Relevance – is there a strategy behind the idea? How much research and investigation has been carried out in the identification of the channel as appropriate for the target audience?
  • Choice of media – have you chosen the right media platform to develop your campaign to your target audience?
  • Usability of the website / social media links – ease of navigation, effectiveness of search functionality, are sections and pages linked logically, are headings clear?
  • Visual design – overall appeal, first impression, layout, use of colour and consistency of look and feel
  • Content – use of language, message portrayed, relevance, verbosity, and detail. Does the content apply to candidates’ personal experiences?
  • Multimedia – use of demonstrations, promotional videos, podcasts, or interactive tours. Are they relevant, meaningful and engaging? Do they promote the stickiness of your campaign?
  • Campaign integration – if your website is a component of a greater campaign, does it tie in with the other media elements of the recruitment programme?
  • Engagement – how engaging is the campaign and how effectively does it allow for two-way communication?

Awards

Entrants will be divided into two categories:

  • Organizations recruiting up to 15 graduates, and
  • Organizations recruiting 15 or more graduates

The winners and runners up in each category will be identified and will receive an award (gold, silver or bronze) depending on their placing.

Best Integrated Campaign

Integrated” refers to targeted and cohesive marketing strategies which extend beyond brochures, websites and other digital media forms. Examples include videos, direct marketing, competitions, events (photos), internet banner advertising, media coverage, exhibition materials, or any other media that formed part of your overall graduate recruitment campaign.

Eligibility

  • All content must be current or have been used as part of your graduate campaign in the past 12 months.
  • There will be separate awards (gold, silver and bronze) for companies recruiting up to 15 graduates and those recruiting 15 or more graduates.
  • Our closing date for entries is Wednesday 20 September 2017.
  • Only one submission per entrant will be accepted. PDF submissions are limited to a maximum of 10 pages per category and an ideal file size not exceeding 8MB.  You will need to include a copy / link for each example of print / digital / multimedia material used for your campaign. You must of course decide what exactly you wish to include.
  • If your company ran more than one campaign, you will need to submit separate entries for each one.
  • Please note that submission is restricted to full SAGEA members only. Submissions from Agencies or Affiliate SAGEA members will not be accepted.

How to Submit an Entry

The Best lntegrated Campaign award will be determined by the outcome of member votes. Entrants will need to upload graphics / links to their material (e.g. YouTube clips) / photo evidence. All SAGEA members will be able to access this material and judge accordingly from 27 September 2017 to 11 October 2017.

Key Judging Criteria

  • Concept and strategic approach – is the campaign innovative and original in its approach to attracting graduate candidates?
  • Visual design – overall appeal, first impression, layout, use of colour and consistency of look and feel across the various media channels
  • Is the campaign benefiting your brand and employer value proposition?
  • Content – use of language, message portrayed, relevance, verbosity, and detail. Does the content apply to candidates’ personal experiences?
  • Multimedia – are the various tools you use relevant, meaningful and engaging?
  • Promotional design – are there mechanisms for highlighting new or important positions and/or information?
  • Campaign integration – do all the elements of your graduate recruitment campaign (print / digital / multimedia) tie in together well and carry a common and consistent message?
  • Diversity – does the campaign provide enough information for all graduate groups (e.g. gender / ethnicity) for them to make an informed decision?
  • Overall excellence – does your overall campaign differentiate you from your competition?

Awards

Entrants will be divided into two categories:

  • Organizations recruiting up to 15 graduates, and
  • Organizations recruiting 15 or more graduates

The winners and runners up of each category will be identified and will receive an award (gold, silver or bronze) depending on their placing.

Best Supplier Partnership Award

The aim of this award is to recognise the work of suppliers that operate in the Graduate Recruitment and Development Sector.  Suppliers in this context means organisations that provide services to the industry (including outsourcing) such as aptitude testing, job boards, selection tools, applicant tracking systems, learning and development, etc.

This Award recognises supplier excellence in establishing highly effective partnerships with their clients, and helping employers either:

  • To implement an effective graduate attraction, selection or recruitment strategy OR
  • To develop their graduates more effectively.

The winner of this award must show clear alignment to the strategic goals of the organisation and evidence should be provided of how the supplier has worked in true partnership with the employer on the design, delivery and evaluation phases of the solution.

NB: entries for this award must be supported by a testimonial from the client of no more than 500 words.

How to submit an entry

Suppliers may submit an entry, together with a testimonial of up to 500 words from the client.   Entries will be uploaded on the SAGEA Awards website.  The winner will be determined by member votes for all entries received.  All SAGEA members will be able to access this material and judge accordingly from 27 September 2017 to 11 October 2017.

Key Judging Criteria

  • Vision – Does the supplier demonstrate a high level of understanding of the client’s challenges, operation, and goals?  How did they work with their client on design to ensure a perfect fit with the organisation?
  • Description of key elements – How did the supplier work as a partner with the client to evolve a design that was a perfect fit for the organisation?
  • Best Practice – How did the supplier show commitment to working in partnership with the organisation? How did the supplier show best practice in rising to challenges?  How did they build relationships, overcome problems, and support the client to achieve goals despite any challenges?
  • Support – How did the supplier involve people in the client’s organisation?  How did the supplier work with stakeholders to ensure buy-in, active support and a high level of consistency and quality?
  • Impact – How did the supplier work with the organisation to evaluate the impact of new initiatives?  What evidence is there that the supplier added real value? What quantitative or qualitative evidence can be shown of overcoming the original challenges and achieving the vision and objectives?

Best Innovation Award

The aim of this Award is to recognise employers that have been the most innovative in the graduate market. The innovative measure must be new to the organisation and/or market - therefore something that already exists in the graduate market cannot be 'innovative' for the purposes of this award.

The innovative idea can be anything to do with the attraction of graduates, recruitment and selection of graduates through to the induction and development of graduates.

This award relates to innovations by employers - therefore innovations by suppliers, universities, professional associations etc. are not eligible for this award.

Employers must provide a written submission to be considered for this Award. These submissions will be placed on the SAGEA website and SAGEA Members are invited to vote for the best innovation.

How to submit an entry

Employers may submit an entry. Entries will be uploaded on the SAGEA Awards website. The winner will be determined by member votes for all entries received. All SAGEA members will be able to access this material and judge accordingly from 27 September 2017 to 11 October 2017.

Award Assessment Criteria

  • Vision – What are the key challenges for the organisation that were tackled by this innovation?  How did you ensure that the innovation was rooted in the best practice that the organisation wished to develop?
  • Description of the innovation – How was the innovation made highly relevant to work challenges?  How did the innovation contribute towards the achievement of the employer’s goals?
  • Stakeholder Engagement – How were people from your organisation involved in supporting this innovation?
  • Impact – Does it make a difference? What evidence do you have of improved outcomes linked to overall objectives? How have you measured the success of this innovation?  How do you know your innovation delivers against your graduate recruitment and development strategy?

Best Employability / Work Readiness Initiative

(University Careers Service)

This award is focused on the University Careers Service that, using work readiness initiatives has shown evidence of preparing students effectively for a smooth transition to the world of work.

How to submit an entry

University Careers Services may submit an entry.   Entries will be uploaded on the SAGEA Awards website.  The winner will be determined by member votes for all entries received.  All SAGEA members will be able to access this material and judge accordingly from 27 September 2017 to 11 October 2017.

Award Assessment Criteria

  • Objectives – Are there clear and measurable objectives set for work readiness initiatives?  How strong are the links to the working environment?  How have you ensured the relevance of the initiative/s to today’s job/career/employer demands?
  • Description of how the initiative/s prepare graduates for work – What is innovative about your approach to preparing graduates for work?
  • Stakeholder Engagement – Who are the internal and external stakeholders involved in your initiative/s?  How have you involved stakeholders and obtained their support?
  • Impact – Do you have evidence that your initiative/s have resulted in students being better prepared for the world of work?  How have you measured this impact and how will you track the long-term impact?  How many students have benefited from your initiative/s as a percentage of your total student population?

Best Internship / Best Work Experience Award

The aim of this award is to recognise employers that provide their interns with the best overall experience during their internship programme. An internship programme refers to a period of work experience offered by an employer to student during their degree. We use "Internship" as a generic description for a range of work experience programs such as summer or winter school, vacation work, industry based learning etc.

To be considered for this award, the employer organisation should have provided quality internships/ excellent learning experiences facilitated by mentors that plan the internship and support it with resources.  The experience should expose the student to potential opportunities with the employer and should also involve them in important tasks/projects to hone their skills further.  The work experience programme being evaluated must be a minimum of one week (i.e. five working days) in duration.  Key measures will include feedback and ratings from students who attended the programme as well as an overview of the programme structure and content.  Feedback should be obtained from a minimum of ten students who attended the programme.

How to submit an entry

The fairest way to approach this award is to get feedback from students who have attended work experience initiatives with employers who would like to participate in this award.  To this end we have compiled an appropriate questionnaire with ratings which participating employers will need to send out to the students who attended their programme/s.  An email and link to the questionnaire will be provided by SAGEA to be sent out (by the employer) and completed by students between 6 and 20 September 2017.

In addition to this, employers are required to submit a brief outline of their work experience programme and objectives together with any supporting documentation.

Award Assessment Criteria

  • Objectives – Are there clear and measurable objectives set for the work experience programme?  Do you students gain real insight into the employer’s business and what it would be like to work there?
  • Student Engagement – Are students meaningfully engaged in real work scenarios?  Do they interact with Mentors and/or Senior Management?
  • Impact – This will largely be determined by feedback and evaluations to be completed by the students who attended your programme/s.  Employers may have additional evidence and anecdotal feedback from students to support their entry.

The winner (Gold only) will be determined based on the highest overall rating received from students who rate an entrant’s programme.  

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