Best Digital Campaign (recruiting 15 graduates or more
Be a #YoungDifferenceMaker (Nedbank)
Short description of campaign:
Nedbank’s purpose is to use our financial expertise to do good for individuals, families, businesses and society!
This purpose drives us to be impactful in society. We believe in being the difference that impacts
our world, and our graduates are our #YoungDifferenceMakers
With our purpose in mind, our intention is not only to attract high calibre students. No
Our intention is to attract high calibre students that want to use their financial expertise to do good
and make a difference in our world.
Our marketing position and strategy is anchored on this one intent: To seek out