What worked for us in 2020 / 2021?
• Campaign that was directly targeted to our students
• Tone of voice
• Modern design and elements
• The inclusiveness of the campaign
Rationale for 2020 / 2021
We created the DYIS platform where not only did our graduates belong but they were the founders, which meant they left their legacy. This is a great role that the graduate recruitment campaign was recognised for, because we aspire to be leaders in our industry.
We need to leverage off the previous campaign and what has worked for us without completely discarding it and creating confusion. Tag line: Be Invincible!
Our vision was to look for Young Invincible, that has not changed. We are looking for the best of the best, the bold thinkers, the ones who are aware of what it takes and are going for it.