Best Integrated Campaign (recruiting 15 graduates or more)
Auditor General South Africa (AGSA)
Short description of campaign:
The #ChooseAGSA campaign has the objective of reaching as many students with a message that compromises of 4 integral components that would make the AGSA an employer of choice:
Meaningful Work Opportunities
Nurture Homegrown Talent
Compelling Reputation promise
These components are further broken down by providing the purpose of the organization, its Auditees, Exposure, Involvement, Salary and Rewards, opportunities etc.
The #ChooseAGSA campaign has been flighted across various platforms and mediums to ensure a maximum reach.
The attached presentation provides more depth and detail of the #ChooseAGSA