Category entered:
Best Integrated Campaign (recruiting 15 graduates or more)
Campaign name:
Creating Together: Virtual Recruitment Campaign (PwC)
Company name:
PwC
Short description of campaign:
Graduate Recruitment in South Africa has always been competitive and with the global pandemic, this added to the already challenging landscape.
The pandemic forced us to look beyond the traditional approach, to make an impact on students across the country and spark an entirely reimagined way of communicating. Alongside the PwC values and our mission statement to build trust in society, we embarked on a virtual journey, eager to challenge the norms.
Under the banner of creating together- Our new recruitment campaign was anchored on various webinars, direct mails as well as social media. Our agility, flexibility and creativity was tested and from that stemmed an innovative, engaging and interactive national campaign. By leveraging technology we were able to create the same impact with students that we would’ve had prior to Covid-19.