Category entered:
Best Integrated Campaign (recruiting 15 graduates or more)
Campaign name:
Dream. Do (Standard Bank)
Company name:
Standard Bank
Short description of campaign:
Africa is our home; we drive her growth.
This is what Standard Bank represents; this is the cornerstone of their business ethos and the root of their purpose.
2021 saw the bank working to continue to land their Dream.Do. proposition where a robust always-on strategy was created to engage with Africa’s young talent and demonstrate their brand promise of finding new ways to make dreams possible.
We ran a focused campaign targeting ambitious, talented youth who were looking for access to quality education, career growth and advancement opportunities at the bank. Our aim was to inspire, connect and build relationships with Africa’s young talent.