EY My Fitness Challenge

Category entered:
Best Digital Campaign (recruiting 15 graduates or more

Campaign name:
EY My Fitness Challenge

Company name:

Short description of campaign:

As lockdown progressed, we acknowledged that adjusting to a restricted lifestyle was challenging for everyone. Staying true to our purpose of building a better working work we used our resources to help our EY signed students take care of their mental and physical wellbeing.
We did this via our EY My Fitness Class Challenge. EY signed students were invited to attend at least one EY My Fitness online class, invites were extended via email and What’s App groups. After attending an online fitness class, students posted a comment or photo on the EY social media sites, Facebook and Twitter using the following hashtags:
• #EYAfrica
• #TogetherAtHome
• #BetterWorkingWorld
EY signed students had free access to all EY My Fitness classes. The competition ran for ten days, and at the end of the ten days, four winners were chosen randomly. Each winner received an EY branded sports watch.
The competition proved to be hugely popular with the students and we received very positive feedback.

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