Category entered:
Best Innovation Award
Campaign name:
Nedbank CIB Graduate Programme Pre-Screening Tool
Company name:
Nedbank
Short description of campaign:
• Digitised prescreening application tool to engage with targeted ‘digital native’ candidates via an intuitive mobile-first interface; that guides them through the process to provide instant information to enable their decision-making process when choosing an employer of choice and receiving instant feedback if they qualify to apply
• Transparency on application process instantly whilst maintaining an uncomplicated and quick application process
• Create a digitised, seamless and cost-effective candidate experience by optimising the initial shortlisting process to reduce unqualified applicant pool