Published: 2015-11-12

What are the SAGEA Awards?

The SAGEA Awards are celebrated biennially and provide our members (Employers, Suppliers and Institutions of Higher Learning) with the opportunity to showcase their achievements in the field of graduate employment.  The Awards provide members with a platform to view some of the “best in class” work that has been done in attracting and developing graduates as well as providing peer recognition for outstanding achievement.

The SAGEA Employer and Candidate Surveys

Each year, the outcome of several awards are determined by responses to either the SAGEA Employer Benchmarking Report or the SAGEA Candidate Insights Report.  Both pieces of research are carried out on behalf of SAGEA by the UK-based specialist graduate research company, High Fliers Research Ltd.  Launched in 2007, our research is conducted on an annual basis to support SAGEA members review the success of their graduate talent attraction and development initiatives. 

The 2015 Employer Benchmark identified winners for the following awards:

  • Best Career Fair 2015
  • Best Career Service 2015

The 2015 Candidate Insights Research was completed by graduates who had recently received offers or joined their respective Employer’s graduate programme.  These companies are members of SAGEA.  The 2015 Candidate Survey identified winners for the following awards:

  • Employer of Choice 2015
  • Best Company Representative 2015
  • Best Recruitment Process 2015

The winners of the 2015 awards are as follows:

  • Best Career Fair 2015 – University of Cape Town
  • Best Career Service 2015 – University of Cape Town
  • Employer of Choice 2015 – PwC
  • Best Company Representative 2015 – Tracey Ashington of Rand Merchant Bank
  • Best Recruitment Process 2015 - EY


David Casey of UCT Careers Service with
Loyiso Gola (MC), Nawaal Boolay and Hishamodien Hoosain, also of UCT

Camilla Pennington of SAGEA with
Anita Smith of PwC, winner of the Employer of Choice 

Tracey Ashington of RMB receives the
2015 Award for “Best Company Representative"

Sean Kerr of EY receiving the
2015 Award for “Best Recruitment Process”

SAGEA Awards

SAGEA recently hosted a glittering Awards Evening at the Africa Pride Mount Grace Country Hotel and Spa in the beautiful Magaliesberg.  A side-splitting comedy show was performed by Loyiso Gola who also acted as MC and handed out the Awards for us. 

Awards were given for:

  • Best Print Campaign
  • Best Digital Campaign
  • Best Integrated Campaign

“Print” refers to any shape or form of hard copy marketing material used to attract graduate candidates, including but not limited to brochures, pamphlets, posters and other hand out items.

“Digital” refers to all digital elements of a graduate marketing campaign. These are accessible by all members of the general public, but specifically used to target and attract graduate candidates. These can include, but are not limited to, external internet sites, social media sites (e.g. Facebook, Twitter, LinkedIn), virtual reality, email campaigns, teaser campaigns using QR codes, SMS links, etc.

Integrated” refers to targeted and cohesive marketing strategies which extend beyond brochures, websites and other digital media forms. Examples include videos, direct marketing, competitions, events (photos), internet banner advertising, media coverage, exhibition materials, or any other media that formed part of an overall graduate recruitment campaign.

Three new Awards were introduced in 2015, as follows:

  • Best Innovation Award
  • Best Supplier Partnership Award
  • Best Employability / Work Readiness Initiative

The “Innovation” Award aims to recognize employers that have been the most innovative in the graduate market. The innovative measure must be new to the organization and/or market – something that has not been done before!

The “Supplier” Award was introduced in order to recognize the work of suppliers that operate in the graduate employment space and to provide a platform for SAGEA members to share examples of excellent suppliers they have partnered with. 

The “Employability/work readiness initiative” Award is focused on the University Careers Service that, through the use of work readiness initiatives has shown evidence of preparing students effectively for a smooth transition to the world of work.

Participants were required to upload their Award entries, motivation and visuals to a specifically designed link on the SAGEA website.   Once entries had closed SAGEA members were invited to review all of the entries and vote for their favourite entry in each category.  Winners were thus determined by the number of votes received with the overall winner in each category receiving a Gold award, second place received a Silver award and third place a Bronze award.  In some cases there were joint winners of awards.

The winners, by category, are shown below:

Best Print Campaign:

Award Recipient/s 2015
Joint Gold Awards    RCL Foods Limited and SAB Miller
Silver SARS
Bronze Accenture

Tasmin Coleman of RCL receiving the
Award for “Best Print” Campaign

Ruds Ramasar of SAB Miller receives
the Award for “Best Print “Campaign

Best Digital Campaign:

Award Recipient/s 2015
Gold Accenture
Joint Silver Awards Investec Bank Limited and SAB Miller
Joint Bronze Awards   Barclays Africa Group Limited and Nestlé South Africa

Phindile Hlabangane of Accenture receives
the Award for “Best Digital” Campaign

Best Integrated Campaign:

Award Recipient/s 2015
Joint Gold Awards Accenture and Barclays Africa Group Limited
Joint Silver Awards   SAB Miller and Unilever
Bronze First Rand

Winners of our new awards were as follows:

  • Best Innovation Award – TFG (The Foschini Group)
  • Best Supplier Partnership Award – Student Village
  • Best Employability / Work Readiness Initiative – Joint winners, University of Cape Town and University of the Western Cape

Devon Retief of TFG receives
the Award for “Best Innovation”

Ronen Aires of Student Village receiving
the “Best Supplier Partnership Award”

Nazrana Parker and Winston Middleton of the
University of the Western Cape accept their Award


Winners each received a framed certificate and will receive a SAGEA “digital badge” which they can use in their graduate employer branding during 2016.


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