Published: 2016-01-13

In our December newsletter we shared part one of this two part series with you. Part One covered essential considerations when formulating a brand ambassador programme such as: how to select ambassadors; what training they will require; how to set goals and measure performance; how to remunerate and reward ambassadors, how to avoid any pitfalls with an ambassador programme and different ways in which ambassadors can be used by employers. In this month’s newsletter we explore a Murray & Roberts case study which will help you to understand the practical aspects of setting up an ambassador programme.

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