Best Integrated Campaign (recruiting 15 graduates or more)
The Vodacom Early Careers Expo 2021
Vodacom Group SA
Short description of campaign:
Vodacom partnered with Student Village to create the second annual Early Careers Expo inviting students to apply for the Vodacom Discover Graduate Programme, Bursaries and Internships.
Students engaged with speakers virtually through an interactive specially designed virtual platform. Students could stream sessions, ask questions, participate in polls and chat directly to young change-makers, problem solvers and trailblazers.
For the first time, The Vodacom Early Careers Expo content was integrated into the Grade 12 School syllabus. Scholars got to learn careers in tech, monetizing gameplays, and more through their life orientation classes across 100 schools.
Just by staying inspired and engaging on the platform every 30mins Vodacom gave away super cool prizes. A total of 140+ instant vouchers were shared in real-time, with prizes such as Airtime & Data, Superbalist, Takealot, Yenza, Uber & UberEats vouchers.