Vote for Best Integrated Campaign (up to 15 grads)

“Hungry for Success” – The graduate journey! This campaign was particularly special for us as we celebrated the 10th year of our Management Trainee Programme. Hungry for Success was a dynamic and empowering initiative, run over 2 years and, designed to not only attract young talented graduates but also celebrate the many graduates who joined us over the last 10 years. It showcased the success stories of those who transitioned from the academic to professional world and acknowledged the value they added during their tenure at RCL FOODS. This campaign recognizes that today’s graduates are not just hungry for knowledge but also hungry for success.

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Bacardi has launched its first ever graduate program, globally, in the South African market.
As a starting point, they picked UCT as the institution to pioneer their selection.
Their focus was to land a key brand positioning and showcase the work and fun side of Bacardi, as well as their corporate social responsibility.

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Through our graduate programs, our #YOUNGDIFFERENCEMAKER contribute to the purpose driven work that enables Nedbank to the be the difference that impacts
our world!

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In 2024, PwC focused efforts on creating cohesive work-life integration across the organisation. This campaign was driven by global people surveys that showcased how our people needed support for this. Over the months, we provided and elevated physical health challenges, spiritual understanding, financial wellbeing talks and external support, mental health awareness support and campaigns. This was undertaken by all offices around the country driving the initiatives to create momentum.

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Growing You: Grit Unleashed. Growth Defined. Purpose Ignited
The “Growing You” Integrated Campaign by RCL FOODS is a multi-channel talent attraction initiative that grows what matters, young talent. Combining digital storytelling, print visibility, virtual webinars, and on-campus activations, the campaign delivers a vibrant, immersive experience that connects with emerging talent. Digital platforms share inspiring employee stories and journeys of resilience and growth, while print media and university engagements reinforce brand presence. Interactive activations, competitions, and face-to-face networking create memorable touchpoints that bring the RCL FOODS brand to life. The introduction of new attraction and communication channels such as live online webinars and the RCL FOODS Job Hub Whatsapp Channel, created further opportunities to engage talent where they are at. By aligning with RCL FOODS’ purpose and delivering consistent, engaging messaging across channels, “Growing You” positions the company as a top employer for purpose-driven graduates.

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The Vodacom Early Careers “Speak It. Light It. Live It.” campaign was designed to position Vodacom as South Africa’s employer of choice for youth, while tackling the country’s staggering 62.4% youth unemployment rate.

The integrated strategy seamlessly connected on-campus, digital, and experiential touch points to create a unified, youth-first experience.

We combined digital-first storytelling (Including Workfluencer partnerships, EduTok tutorials, real graduate stories, teasers, and more) with immersive on-the-ground activations (Including AR Interactive Career Wall, Robotics Gaming Zones, Dream Declaration Booths, and surprise DJ sets). A conversion mechanic linked engagement directly to action, rewarding students with instant prizes for Early Careers applications and TechStart sign-ups.

This campaign not only inspired but drove conversion, showcasing Vodacom’s unique value proposition: Grow, Belong, Make an Impact, Transform. It was more than marketing. It was a cohesive movement where youth dreams met tangible career opportunities.

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Our graduate campaign connects students with authentic insights into FNB’s culture
and opportunities, while positioning us as an employer of choice. Central to this year’s
theme, NAV-igate Your Future builds on FNB’s NAV platform—using AI and innovation
as symbols of planning, direction, and personalised support.
By blending digital platforms with in-person experiences, we reach a wider pool of talent
and engage students earlier in their journeys. Through internships, vac work, and flagship
events, graduates gain exposure to mentorship and real opportunities—equipping them
to chart their own course and succeed in a future shaped by AI and innovation.

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You’re not like other trainees, And we’re not like other training programmes

Multi-channel marketing campaigns were implemented to market the different offerings within Nedbank’s Specialist Training Programme. Focusing on both digital and in-person engagement to maximize reach and participation

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“We don’t ask for work experience, we give it”

Multi-channel marketing campaigns were implemented to market focusing on both digital and in-person engagement to maximize reach and participation.
At Nedbank CIB, we believe that creating long-term value goes hand in hand with making a positive impact on society and the environment. Nedbank’s purpose is to use our financial expertise to do good for individuals, families, businesses and society. Our vision is to be the corporate and investment bank that creates value by using our financial expertise to partner with clients and contribute to the building of a strong, equitable and inclusive South Africa.

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RMB’s “Open to Open Minds” campaign challenged traditional graduate recruitment, seeking out curious individuals who thrive outside conventional career paths. Through quirky visuals, dichotomic copy, and seamless digital integration, we invited graduates to embrace business as unusual. This multi-channel approach, including engaging LinkedIn posts, digital banners, and a campus radio advert, successfully guided talent to our website featuring authentic graduate testimonials.
Credit Agency Partners: AKQA, GREY & HALO

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The Sanlam Graduate Campaign 2025 was a fully integrated, multi-channel initiative designed to connect meaningfully with top young talent across South Africa. Combining immersive on-campus activations with a dynamic digital strategy, the campaign created a seamless journey from brand awareness to application. Key elements included the engaging Grad Tour video, interactive career fair stands, branded gifting, and a strong presence across LinkedIn, Instagram, TikTok, and campus radio. With over 7000 applications thus far, the campaign demonstrated excellence in reach, engagement, and brand alignment—positioning Sanlam as a top employer of choice for graduates.

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The Sanlam Graduate Campaign 2025 was a fully integrated, multi-channel initiative designed to connect meaningfully with top young talent across South Africa. Combining immersive on-campus activations with a dynamic digital strategy, the campaign created a seamless journey from brand awareness to application. Key elements included the engaging Grad Tour video, interactive career fair stands, branded gifting, and a strong presence across LinkedIn, Instagram, TikTok, and campus radio. With over 7000 applications thus far, the campaign demonstrated excellence in reach, engagement, and brand alignment—positioning Sanlam as a top employer of choice for graduates.

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We connect with you in ways that matter—speaking to your aspirations, dreams, and passions.
Because #YoungDifferenceMakers is more than a campaign—it’s our shared purpose.

Nedbank’s Young Talent programs were promoted through multi-channel
marketing campaigns, utilizing both digital platforms and face-to-face interactions
to enhance reach and encourage greater involvement.

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EY South Africa collaborated with Student Village, a youth market specialist agency that has nurtured deep and direct connections with a youth audience nationwide. Student Village’s experience has enabled them to create and facilitate insight-driven and authentic marketing for brands in order for them to connect with the youth and graduate market that EY looks to engage with. The recruitment and employer brand initiatives that EY has started working with Student Village on has included a billboard campaign on various campuses: Universities of the Witwatersrand, Stellenbosch and Pretoria. Through the WhatsApp army: a predetermined number of student influencers on different campuses are identified, and these are students who are studying within the academic programmes that the brand is involved in. In the case of EY, these Accounting and Finance students. These students receive regular WhatsApp communication curated by EY to share with their WhatsApp contacts via status updates and direct engagement with contacts.

The idea was to visually tell the story of how EY was part of the student’s academic journey as they worked towards obtaining their qualifications. EY wanted to remind students that through its graduate programmes, it could help students Shape their Future with Confidence in their audit careers. Together with the graduate recruitment teams who go onto campuses for various activations through campus fairs, brochures and giveaways, and different programmes that are offered to students as graduates / trainees, the call to action (Shape their Future with Confidence) is emphasised.

Through various communication channels, EY has been able to share with its audience how they can practically take the steps to take charge of their futures. That Audit Podcast was one such channel that allowed EY leaders to talk about the audit profession in order to demystify it, but also sharing their own career journey.

This submission also includes an attached document that shares the various marketing and promotion activities: EY’s That Audit Podcast, social media posts, images of campus engagements as well as student activations, WhatsApp army communications and billboard snapshots.

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