Vote for Best Integrated Campaign (15+)

Christine

Campaign name Short description of campaign PDF presentation Additional links Vote
#YoungDifferenceMakers (Nedbank)

Nedbank’s purpose is to use our financial expertise to do​ good for individuals, families, businesses and society!​
This purpose drives us to be impactful in society. We believe in​ being the difference that impacts our world, and our graduates are our #YoungDifferenceMakers

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The Vodacom Early Careers Expo 2021

Vodacom partnered with Student Village to create the second annual Early Careers Expo inviting students to apply for the Vodacom Discover Graduate Programme, Bursaries and Internships.

Students engaged with speakers virtually through an interactive specially designed virtual platform. Students could stream sessions, ask questions, participate in polls and chat directly to young change-makers, problem solvers and trailblazers.

For the first time, The Vodacom Early Careers Expo content was integrated into the Grade 12 School syllabus. Scholars got to learn careers in tech, monetizing gameplays, and more through their life orientation classes across 100 schools.

Just by staying inspired and engaging on the platform every 30mins Vodacom gave away super cool prizes. A total of 140+ instant vouchers were shared in real-time, with prizes such as Airtime & Data, Superbalist, Takealot, Yenza, Uber & UberEats vouchers.

Enjoy!

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Ready to go where no Bank has gone before? (FNB)

Wanted: Curious and Courageous Minds that Challenge Convention
At FNB, we’re always looking for graduates who are ready for the big world. Ready to make a difference. And ready to shape the organisation, the industry and the world. Because we’re driven to not only help customers, but also determined to create a better world.

We’re looking for the curious and the courageous, team players who are with mastery. Fresh minds that aren’t confined by convention, but ready to lead the pack, change the game, put Africa on the map, and create the future – for us, for banking, for the country, and for themselves.

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Dream. Do (Standard Bank)

Africa is our home; we drive her growth.

This is what Standard Bank represents; this is the cornerstone of their business ethos and the root of their purpose.

2021 saw the bank working to continue to land their Dream.Do. proposition where a robust always-on strategy was created to engage with Africa’s young talent and demonstrate their brand promise of finding new ways to make dreams possible.

We ran a focused campaign targeting ambitious, talented youth who were looking for access to quality education, career growth and advancement opportunities at the bank. Our aim was to inspire, connect and build relationships with Africa’s young talent.

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Creating Together: Virtual Recruitment Campaign (PwC)

Graduate Recruitment in South Africa has always been competitive and with the global pandemic, this added to the already challenging landscape.

The pandemic forced us to look beyond the traditional approach, to make an impact on students across the country and spark an entirely reimagined way of communicating. Alongside the PwC values and our mission statement to build trust in society, we embarked on a virtual journey, eager to challenge the norms.

Under the banner of creating together- Our new recruitment campaign was anchored on various webinars, direct mails as well as social media. Our agility, flexibility and creativity was tested and from that stemmed an innovative, engaging and interactive national campaign. By leveraging technology we were able to create the same impact with students that we would’ve had prior to Covid-19.

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#ChooseAGSA

The #ChooseAGSA campaign has the objective of reaching as many students with a message that compromises of 4 integral components that would make the AGSA an employer of choice:
Meaningful Work Opportunities
Competitive rewards
Nurture Homegrown Talent
Compelling Reputation promise

These components are further broken down by providing the purpose of the organization, its Auditees, Exposure, Involvement, Salary and Rewards, opportunities etc.

The #ChooseAGSA campaign has been flighted across various platforms and mediums to ensure a maximum reach.

The attached presentation provides more depth and detail of the #ChooseAGSA

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Deloitte: Be Invincible

What worked for us in 2020 / 2021?
• Campaign that was directly targeted to our students
• Tone of voice
• Modern design and elements
• The inclusiveness of the campaign

Rationale for 2020 / 2021
We created the DYIS platform where not only did our graduates belong but they were the founders, which meant they left their legacy. This is a great role that the graduate recruitment campaign was recognised for, because we aspire to be leaders in our industry.

We need to leverage off the previous campaign and what has worked for us without completely discarding it and creating confusion. Tag line: Be Invincible!

Our vision was to look for Young Invincible, that has not changed. We are looking for the best of the best, the bold thinkers, the ones who are aware of what it takes and are going for it.

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