Vote for Best Digital Campaign (15+) Table

Facing a youth unemployment rate of 32.6% in South Africa, we responded with our IQbusiness 12-month 2023 Graduate Programme, part of the YES4Youth Presidential Initiative, that welcomes graduates from all business-degree backgrounds. The campaign, ‘For grads going places, we’re your go-to™,’ positioned IQbusiness as the prime employer for graduates seeking growth, potential unlocking, and impactful contributions in Africa. Leveraging LinkedIn, Facebook, and Instagram, and inspired by Gen Z insights, the campaign shared past graduates’ experiences through videos, reels, and stories, sparking conversations, igniting aspirations, and driving applications. The campaign achieved a social media reach of 324,790, 104,037 video views, 14,571 website page views, over 7,500 applications, hired 66 graduates, and maintained a 95% retention rate

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Facing a youth unemployment rate of 32.6% in South Africa, we responded with our IQbusiness 12-month 2023 Graduate Programme, part of the YES4Youth Presidential Initiative, that welcomes graduates from all business-degree backgrounds. The campaign, ‘For grads going places, we’re your go-to™,’ positioned IQbusiness as the prime employer for graduates seeking growth, potential unlocking, and impactful contributions in Africa. Leveraging LinkedIn, Facebook, and Instagram, and inspired by Gen Z insights, the campaign shared past graduates’ experiences through videos, reels, and stories, sparking conversations, igniting aspirations, and driving applications. The campaign achieved a social media reach of 324,790, 104,037 video views, 14,571 website page views, over 7,500 applications, hired 66 graduates, and maintained a 95% retention rate

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Oliver Wyman in South Africa has launched a digital campaign of our new graduate program, the Consultant Accelerator Program. While offering students a chance to get exposed to multiple projects and work on real client impact work over 6 months we have opened this program up to undergrads and postgrad students, which is a first of its kind alongside our competitors who run shorter internships over 1 month, limiting grads exposure – Our digital campaign ran from July through to September where we shared a series of messages via LinkedIn, our newly launched website and through our campus presentations on campus. As a newbie in SAGEA – we are excited to share this unique innovation, and our successes which we plan to build on in the near future.

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Seventh Season Testing

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At Bowmans, we recognise the spark ignited by knowing your WHY – it’s the catalyst that drives us,
too. We don’t just welcome the status quo challengers; we’re made for them. This is where they
find their home.
We’re the HOW to your WHY because we understand the value of knowing.
We are a pan-African purpose- and value-driven firm, with a reputation for excellence. Our
culture of collaboration isn’t simply about adding people together, it is about multiplying their
potential for the benefit of our clients.
You’re a graduate with purpose, and we’re a Firm with vision – aligned in our pursuit to give those
who place their trust in us the confidence to build a better tomorrow.
We amplify your impact; expand your exposure and accelerate your journey.
It just takes one step.

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Oliver Wyman in South Africa has launched a digital campaign of our new graduate program, the Consultant Accelerator Program. While offering students a chance to get exposed to multiple projects and work on real client impact work over 6 months we have opened this program up to undergrads and postgrad students, which is a first of its kind alongside our competitors who run shorter internships over 1 month, limiting grads exposure – Our digital campaign ran from July through to September where we shared a series of messages via LinkedIn, our newly launched website and through our campus presentations on campus. As a newbie in SAGEA – we are excited to share this unique innovation, and our successes which we plan to build on in the near future.

Please login to view.