Vote for Best Digital Campaign (recruiting up to… Table

Christine

Campaign name Short description of campaign PDF presentation Additional links Vote
RCL Foods Recipe for Success

RCL Foods looked to go beyond just advertising their graduate program.
Their digital approach focused on using colorful creatives with their own existing graduates to start the digital application and messaging piece. Thereafter, they turned to new social channel TikTok, made use of 5 relevant student influencers and drove messaging and cool on multiple levels:
1) Application messaging; 2) Competition messaging 3) Easy engagement mechanic 4) Brand cool for a graduate program.

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RCL Foods Recipe for Success

UPDATED SUBMISSION:
RCL Foods looked to go beyond just advertising their graduate program.
Their digital approach focused on using colorful creatives with their own existing graduates to start the digital application and messaging piece. Thereafter, they turned to new social channel TikTok, made use of 5 relevant student influencers and drove messaging and cool on multiple levels:
1) Application messaging; 2) Competition messaging 3) Easy engagement mechanic 4) Brand cool for a graduate program.

View presentation [60 show=43]
You do not have permission to view this form.
Best Digital Campaign (up to 20 graduates)

“Hungry for Success” – The graduate journey! This campaign was particularly special for us as we celebrated the 10th year of our Management Trainee Programme. Hungry for Success was a dynamic and empowering initiative, run over 2 years and, designed to not only attract young talented graduates but also celebrate the many graduates who joined us over the last 10 years. It showcased the success stories of those who transitioned from the academic to professional world and acknowledged the value they added during their tenure at RCL FOODS. This campaign recognizes that today’s graduates are not just hungry for knowledge but also hungry for success.

View presentation [60 show=43]
You do not have permission to view this form.
RCL Foods Recipe for Success

UPDATED SUBMISSION:
RCL Foods looked to go beyond just advertising their graduate program.
Their digital approach focused on using colorful creatives with their own existing graduates to start the digital application and messaging piece. Thereafter, they turned to new social channel TikTok, made use of 5 relevant student influencers and drove messaging and cool on multiple levels:
1) Application messaging; 2) Competition messaging 3) Easy engagement mechanic 4) Brand cool for a graduate program.

View presentation [60 show=43]
You do not have permission to view this form.
Best Digital Campaign

Through our graduate programs, our #YOUNGDIFFERENCEMAKER contribute to the purpose driven work that enables Nedbank to the
be the difference that impacts our world!

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