Vote for Best Digital Campaign (recruiting up to… Table

RCL Foods looked to go beyond just advertising their graduate program.
Their digital approach focused on using colorful creatives with their own existing graduates to start the digital application and messaging piece. Thereafter, they turned to new social channel TikTok, made use of 5 relevant student influencers and drove messaging and cool on multiple levels:
1) Application messaging; 2) Competition messaging 3) Easy engagement mechanic 4) Brand cool for a graduate program.

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UPDATED SUBMISSION:
RCL Foods looked to go beyond just advertising their graduate program.
Their digital approach focused on using colorful creatives with their own existing graduates to start the digital application and messaging piece. Thereafter, they turned to new social channel TikTok, made use of 5 relevant student influencers and drove messaging and cool on multiple levels:
1) Application messaging; 2) Competition messaging 3) Easy engagement mechanic 4) Brand cool for a graduate program.

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“Hungry for Success” – The graduate journey! This campaign was particularly special for us as we celebrated the 10th year of our Management Trainee Programme. Hungry for Success was a dynamic and empowering initiative, run over 2 years and, designed to not only attract young talented graduates but also celebrate the many graduates who joined us over the last 10 years. It showcased the success stories of those who transitioned from the academic to professional world and acknowledged the value they added during their tenure at RCL FOODS. This campaign recognizes that today’s graduates are not just hungry for knowledge but also hungry for success.

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UPDATED SUBMISSION:
RCL Foods looked to go beyond just advertising their graduate program.
Their digital approach focused on using colorful creatives with their own existing graduates to start the digital application and messaging piece. Thereafter, they turned to new social channel TikTok, made use of 5 relevant student influencers and drove messaging and cool on multiple levels:
1) Application messaging; 2) Competition messaging 3) Easy engagement mechanic 4) Brand cool for a graduate program.

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Through our graduate programs, our #YOUNGDIFFERENCEMAKER contribute to the purpose driven work that enables Nedbank to the
be the difference that impacts our world!

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SAGEA TEST 2

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Growing You: A Digital Campaign That Grows What Matters
Our “Growing You” digital campaign is designed to grow what matters most, young talent. By meeting graduates in the digital spaces they frequent, the campaign showcases RCL FOODS’ vibrant culture, purpose-led mission, and career development opportunities. Through engaging content and authentic employee stories across multiple platforms such as Facebook, Linkedin, Instagram, TikTok, Whatsapp, Zoom and a dedicated website, it highlighted our Management Trainee Programme, inviting ambitious graduates to grow their careers with a company that’s committed to Unleashing Grit, Defining Growth, and Igniting Purpose.

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Seventh Season Testing

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The Vodacom Early Careers “Speak It. Light It. Live It.” campaign leveraged a digital-first strategy to connect authentically with South African youth, driving awareness and applications at scale. Recognising that graduates live online, Vodacom created a dynamic presence across multiple digital platforms to meet students where they are.

Key digital elements included:

* Social Media Engagement: TikTok EduToks, influencer-led “Workfluencer” content, Instagram reels, campus radio promos, and LinkedIn thought-leadership.
* Interactive Tech: QR codes driving students to a digital career hub; AR-powered “Career Wall” experiences; and WhatsApp teasers delivering personalised reminders.
* Always-On Digital Comms: Multi-language email campaigns and portal content.
* Conversion-Focused Mechanisms: Instant-win competitions and digital prize redemptions directly tied to Early Careers applications, TechStart sign-ups, and bursary entries.

The campaign achieved significant digital traction, generating 28.4M impressions, R6.7M earned media value, on Vodacom’s graduate applications and sign-ups through digital channels alone. By fusing storytelling, technology, and culturally relevant content, Vodacom created a digital ecosystem that did more than inform. It inspired graduates to act.

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Growing You: A Digital Campaign That Grows What Matters
Our “Growing You” digital campaign is designed to grow what matters most, young talent. By meeting graduates in the digital spaces they frequent, the campaign showcases RCL FOODS’ vibrant culture, purpose-led mission, and career development opportunities. Through engaging content and authentic employee stories across multiple platforms such as Facebook, Linkedin, Instagram, TikTok, Whatsapp, Zoom and a dedicated website, it highlighted our Management Trainee Programme, inviting ambitious graduates to grow their careers with a company that’s committed to Unleashing Grit, Defining Growth, and Igniting Purpose.

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Absa Technology’s Graduate Programme Journey & the Launch of the 2024 Campaign:

Over two years, Absa Tech invested in ~600 young people through 30 initiatives—including learnerships, internships, and skills programmes—partnering with 12 vendors to upskill this youth and create opportunity for employment. The goal was to build a critical skills pipeline while empowering South Africa’s youth. However, a key gap remained: the absence of an Absa Tech graduate programme meant Absa lacked visibility in the STEM market, wasn’t seen as a Top Employer of Choice and continued to rely on costly external hires to bridge the capability gap between existing young talent initiatives and junior management.

The solution – the Quantum Leap Academy (QLA)—Absa Tech’s flagship graduate accelerator programme to develop top STEM graduates into future technology leaders. To launch QLA, Absa Tech developed and ran a targeted digital campaign over four weeks, aimed at high-potential STEM graduates. The campaign didn’t just raise awareness—it built belief in Absa’s youth value proposition, offering a clear, purpose-driven career path in technology. This award entry outlines this campaign, its purpose, design and most importantly, it’s impact in closing the aforementioned gap.

(Please note, the links provided in this submission below are also embedded in the presentation).

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In 2025, Sanlam launched The Grad Tour, a bold and innovative digital campaign designed to connect with South Africa’s young future leaders. Built on data-driven insights and crafted in collaboration with the Group Brand team, the campaign combined strategic storytelling, immersive content, and platform-specific engagement to bring the Sanlam brand to life.

At the heart of the campaign was Steve, a fictional yet charismatic “Graduate Group Head,” who guided audiences through a low-fi, narrative-driven video tour of Sanlam’s Cape Town Head Office. This approach humanised the brand, showcased real opportunities, and reflected Sanlam’s values of Care, Integrity, Innovation, and Collaboration.

The campaign extended across LinkedIn, Instagram, TikTok, YouTube, Linktree, email, and campus radio, with curated content tailored to each platform. It was further amplified through on-campus activations at leading universities, featuring interactive elements like QR codes, TV screens, iPads, and a “Spin the Wheel” game, creating a seamless bridge between digital and physical engagement.

With over 5,000 applications, exceptional engagement metrics, and a strong emotional connection with graduates, The Grad Tour redefined how Sanlam attracts and inspires the next generation of leaders.

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“We don’t ask for work experience, we give it”
At Nedbank CIB, we believe that creating long-term value goes hand in hand with making a positive impact on society and the environment. Nedbank’s purpose is to use our financial expertise to do good for individuals, families, businesses and society. Our vision is to be the corporate and investment bank that creates value by using our financial expertise to partner with clients and contribute to the building of a strong, equitable and inclusive South Africa.

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At Deloitte, our graduate recruitment strategy is built on one clear goal: to attract, engage, and inspire the next generation of Chartered Accountants and business leaders. We know that students are looking for more than just a career — they want a meaningful journey, a community they can belong to, and a chance to make an impact. Our digital campaign was designed to meet this need head-on, while positioning Deloitte as the employer of choice in a competitive market.
Through this campaign, Deloitte demonstrated how thoughtful digital engagement can do more than just
market opportunities — it can spark ambition, build community, and showcase the possibilities of a
career with Deloitte.

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Transform your passion for numbers into a career

Nedbank Quants Graduate Programme: A dynamic platform for analytical minds to thrive. Graduates gain hands-on experience in quantitative modelling, risk analytics, and data-driven decision-making, supported by continuous learning and development. The objective of the campaign was to drive engagement and click throughs, aiming to garner a great number of applications from graduates. Position Nedbank as the employer of choice that equips graduates with skills that will set them apart

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The Vodacom Early Careers “Speak It. Light It. Live It.” campaign leveraged a digital-first strategy to connect authentically with South African youth, driving awareness and applications at scale. Recognising that graduates live online, Vodacom created a dynamic presence across multiple digital platforms to meet students where they are.

Key digital elements included:

* Social Media Engagement: TikTok EduToks, influencer-led “Workfluencer” content, Instagram reels, campus radio promos, and LinkedIn thought-leadership.
* Interactive Tech: QR codes driving students to a digital career hub; AR-powered “Career Wall” experiences; and WhatsApp teasers delivering personalised reminders.
* Always-On Digital Comms: Multi-language email campaigns, and portal content.
* Conversion-Focused Mechanisms: Instant-win competitions and digital prize redemptions directly tied to Early Careers applications, and TechStart sign-ups.

The campaign achieved significant digital traction, generating 28.4M impressions, R6.7M earned media value, on Vodacom’s graduate applications and sign-ups through digital channels alone. By fusing storytelling, technology, and culturally relevant content, Vodacom created a digital ecosystem that did more than inform. It inspired graduates to act!

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You’re not like other trainees,
And we’re not like other training programmes.

We don’t simply develop chartered accountants (CAs). We establish considerate, and impactful leaders that make it their business to make a meaningful difference within an environment that enables a successful career journey. Through our CA Training Programme, we are committed to partnering with you on a life changing journey that has been known to create industry leaders.

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RMB’s “Open to Open Minds” campaign challenged traditional graduate recruitment, seeking out curious individuals who thrive outside conventional career paths. Through quirky visuals, dichotomic copy, and seamless digital integration (LinkedIn, digital banners, dedicated website with testimonials), we invited graduates to embrace business as unusual. This multi-channel approach successfully guided talent to our website featuring authentic graduate testimonials, resulting in significant increases in website traffic, clicks, and completed applications.
Credit Agency Partners: AKQA and GREY

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” The difference starts with our youth ” At Nedbank we believe in using our financial expertise to do good by helping young leaders to pursue their academic dreams.
The Nedbank External Bursary Programme (bursary) aims to fund academically deserving students who do not have the financial means to study fulltime towards a first Undergraduate or Honours qualification at a South African public University or University of Technology.
The aim of the bursary programme is to address South Africa’s scarce-skills shortages, with a specific focus on Science, Technology, Engineering, Mathematics (STEM) and Green Economy skills.

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In 2025, Sanlam launched The Grad Tour, a bold and innovative digital campaign designed to connect deeply with South Africa’s top young talent. Built on data-driven insights and crafted in collaboration with the Group Brand team, the campaign blended strategic storytelling, immersive content, and platform-specific engagement to bring the Sanlam brand to life.
At the heart of the campaign was Steve, a fictional yet charismatic “Graduate Group Head,” who guided audiences through a low-fi, narrative-driven video tour of Sanlam’s Cape Town Head Office. This approach humanised the brand, showcased real opportunities, and reflected Sanlam’s values of Care, Integrity, Innovation, and Collaboration.
The campaign extended across LinkedIn, Instagram, TikTok, YouTube, Linktree, email, and campus radio, with curated content tailored to each platform. It was further amplified through on-campus activations at leading universities, featuring interactive elements like QR codes, TV screens, iPads, and a “Spin the Wheel” game, creating a seamless bridge between digital and physical engagement.
With over 7,000 applications, exceptional engagement metrics, and a strong connection with graduates, The Grad Tour redefined how Sanlam attracts and inspires the next generation of leaders.

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Nedbank’s Young Talent programs were promoted through multi-channel marketing campaigns, utilizing a variety of digital platforms to enhance reach and encourage greater involvement.
One Nedbank. Many #YoungDifferenceMakers.
Different is good—and so are you! We value the innovation and energy each young
talent segment brings across our programmes:
• Bursaries: “The difference starts with our Youth”
• CIB Young Analyst: “We don’t ask for work experience, we give it”
• CA Training Programme: You’re not like other trainees, And we’re not like other
training programmes
• Quants Graduate Programme: “Transform your passion for numbers into a career”

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