Impression management is defined as the conscious or unconscious process by which individuals present themselves to others in a particular way to influence how they are perceived.
In this presentation, Marelie Botha explores how AI is changing the candidate assessment landscape, with a particular focus on candidate interview impression management. Using AI to prepare for interviews and even using AI during video interviews are behaviours that are on the rise. The question is how to respond as employers.
She also examines the implications of AI-assisted candidate behaviour on the interview and hiring process.
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