Marketing Spend on Graduate Attraction – Where Are We Going?

The disruption due to Covid 19 had us rethinking our approach to all aspects of the graduate recruitment lifecycle and we have learned the value of utilising digital platforms that enable us to scale processes whilst saving both time and costs.   As we continue to navigate the changes we must, however, question whether cost cutting measures are sustainable in the long term and what graduate attraction is going to look like in the future.

Our most recent Employer Benchmarking Insights, 20231, tells us that 61% of graduate recruiters are challenged by high levels of competition for . . .

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