|Select the SAGEA Awards Category you’re entering||Best Digital Campaign (recruiting up to 20 graduates)|
|Company name||RCL Foods|
|Award Entry Name||RCL Foods Recipe for Success|
|Brief Description of Award Entry||UPDATED SUBMISSION:|
RCL Foods looked to go beyond just advertising their graduate program.
Their digital approach focused on using colorful creatives with their own existing graduates to start the digital application and messaging piece. Thereafter, they turned to new social channel TikTok, made use of 5 relevant student influencers and drove messaging and cool on multiple levels:
1) Application messaging; 2) Competition messaging 3) Easy engagement mechanic 4) Brand cool for a graduate program.
|Submitter Name||Jono Dicks|
|User ID||Jono Dicks|